Innovation

Super Retail Group posts 23% net profit increase

Myriam Robin /

The corporate owner of retail brands including Rebel, Ray’s Outdoors and Supercheap Auto has posted a 23% increase in net profit for the year to June 29 this morning.

Super Retail Group’s net profit of $102.7 million comes thanks to strong sales in its automotive and leisure retail divisions, as well as larger-than-expected contributions from the recently acquired Rebel and Amart Sports businesses.

“We believe our customers will continue to spend money on their passions even when they tighten their belt in other areas,” Super Retail Group chief executive Peter Birtles says.

“The key drivers of our performance continue to be merchandise renewal and presentation, private brand development, engaging marketing, sourcing and supply chain execution, as well as the passion of our team members.

“We are particularly pleased that our larger businesses – Supercheap Auto, BCF Boating Camping Fishing, Rebel and Amart Sports – have all grown market share and operating margins.”

Birtles says that in the year ahead, the company plans to open new stores and refurbish existing ones, while building the group’s online sales capabilities.

“The year ahead will be another year of growth and development,” he says.

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Myriam Robin

Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.

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