When Olympic brand bullying backfires

McDonald’s is spending a lot of money at the Olympics (around $100 million) for an exclusive sponsorship deal and the right to tell the other 800 caterers on the Olympics grounds that they can’t sell “chips” during the Games, writes leading brand consultant Martin Bishop.

But he warns that if you get between a Brit and his chips, your brand may ultimately suffer.

Read more here at Fast Company.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments