Why Manchester United fans are boycotting GM

It’s never been easier for an upset group of consumers to launch a boycott against a brand and to use social media to spread the word.

General Motors knows this better than most companies.

Despite its lucrative sponsorship deal with soccer club Manchester United, the team’s fans have launched a boycott of GM.

Why? Felix Gillette explains at Bloomberg Businessweek.

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments