It’s never been easier for an upset group of consumers to launch a boycott against a brand and to use social media to spread the word.
General Motors knows this better than most companies.
Despite its lucrative sponsorship deal with soccer club Manchester United, the team’s fans have launched a boycott of GM.
Why? Felix Gillette explains at Bloomberg Businessweek.
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
You'll also receive messages on behalf of our partners. You can opt-out at any time.
COMMENTS