Facebook wins the right to use facebook.com.au
Thursday, June 19, 2008/
Social networking site Facebook has successfully acquired the rights to its Australian domain name, facebook.com.au, after the World Intellectual Property Organisation stripped the address from another business.
Marketing company Callverse has held the facebook.com.au address since 2007, but Facebook argued that because the group held no Australian or international trademark rights to the name, they had no basis for its ownership.
Facebook pointed to its status as the sixth most popular website in Australia, and its ownership of five trademarks related to the group as proof it should own the address.
Callverse, however, argued Facebook had no trademark rights in Australia before the registration of the domain name, and it had been purchased with the legitimate intent of offering business services.
The WIPO wrote in its arbitration: “It can be inferred from the evidence that [Callverse] obtained registration of the disputed domain name for the purpose of disrupting and/or free-riding on the business or activities of [Facebook] and hindering [Facebook’s] ability to expand its business in Australia.”
Read more on domain names
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Social media isn't about numbers, it's about connection Carlii Lyon Carlii Lyon PR founder
"My early decisions were rooted in fear": How good hires can set small business owners free Nancy Youssef Classic Finance founder
"No staff turnover": Business success hinges on a thriving company culture David Fazio Mate co-founder
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
In the age of online shopping, it's retail staff that make or break businesses Cal Doggett Properties & Pathways director