Blue collar union at home on Facebook
Thursday, December 13, 2007/
The Australian Workers Union, one of Australia’s biggest blue collar unions, has become the country’s first union to establish its own Facebook application.
The “Proud AWU Supporter” application allows supporters of the union to put an AWU badge on to the Facebook profile and connect up with other AWU-friendly folk on Facebook.
The initiative has been driven by the AWU’s newly elected national secretary, 26 year old Paul Howes.
“In the past proud members and supporters wore the AWU badge in their lapels. The AWU is now providing for AWU members and supporters, who want to show their involvement, an easy way to do this in cyberspace. Our union has been reaching out to members and supporters using new web technologies for several years; this Facebook application will be another way to help us to organise online, and raise the profile of the AWU in an environment popular with prospective members,” Howes says.
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Four stupid business decisions that burnt through $1 million Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder