The Australian Workers Union, one of Australia’s biggest blue collar unions, has become the country’s first union to establish its own Facebook application.
The “Proud AWU Supporter” application allows supporters of the union to put an AWU badge on to the Facebook profile and connect up with other AWU-friendly folk on Facebook.
The initiative has been driven by the AWU’s newly elected national secretary, 26 year old Paul Howes.
“In the past proud members and supporters wore the AWU badge in their lapels. The AWU is now providing for AWU members and supporters, who want to show their involvement, an easy way to do this in cyberspace. Our union has been reaching out to members and supporters using new web technologies for several years; this Facebook application will be another way to help us to organise online, and raise the profile of the AWU in an environment popular with prospective members,” Howes says.