Strategy
Swiping right on product orientation
In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…
Can your brand withstand a punch in the mouth?
While listening to the Reboot podcast, I heard a super definition of resilience. Jerry Colonna described it as “the capacity to recover wh…
Three tips to engineer small business growth
There are more than 2 million SMEs in Australia, employing close to 5 million people and making a massive contribution to the economy and ou…
Before you’re a user, you have to be a purchaser and before that, we’re all people
Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…
Don’t just say you’re customer-centric. Define it.
An event I attended this past weekend reminded me how easy it is to misunderstand what it means to be “customer-centric”. In general I h…
Focus on “how” not “why” to change behaviour
Like most big cities, Oslo has an emissions problem. With a rapidly increasing population, the local council in the Norwegian capital theref…
To influence behaviour change, find the angles
Over the break I was able to dabble in one of my hobbies, stone carving – taking a hammer and chisel to a block of hard rock to see what e…
What the New Year’s sales tell us about business strategy
Now that the 2017 Christmas and 2018 New Year’s retail sales have ended, it seems as though there’s a mixed bag of results at the top en…
Our best behavioural economics articles from 2017
Here’s a recap of all the behavioural economics articles from 2017 so you have an easy, one-stop-shop reference. Seeing all the articles to…
Reasons customers leave or stay with your business
We all know customer retention is a big deal. Acquiring a customer is significantly more expensive than retaining one – five to 25 times m…
