Strategy
How this mum-of-four turned $20,000 into $5 million with no outside investment
There’s a lot of stories out there on how a new mum had an ‘ah-ha!’ moment and started up a successful little business. Maybe it’s som…
Handwritten notes and exclusive events: How to make customers feel valued
Social media has revolutionised marketing. A recent report found nearly four-in-five people in Australia use social media, with Facebook, In…
Work smarter, not harder: How to scale a service-based business model
The online world is a land of opportunity. It’s where dreams come true, and anyone with formal or informal skills, knowledge or expertise, c…
An immediate revenue boost: Why you should be prioritising digital experimentation
One of the most impactful and immediate revenue opportunities that companies can seize is so close that you could almost touch it. However, …
How small business owners can capitalise on their success
It’s always important for small businesses to come up with new ideas, not only to set themselves ahead of the competition but also to keep…
Want unshakable customer loyalty? Forget satisfaction and focus on appreciation
Have you ever noticed a billboard that reads ‘100% satisfaction guarantee’?
How about ‘our customers are completely satisfied wi…
A whopping 78% of small businesses are being targeted by cyber criminals: Here’s how to stay ahead
I was going to begin this blog by posing a question to chief executives about how high cyber security is on their list of priorities.
…
How to strike a balance between human and digital customer service
Customer service technology is on the rise.
As multinationals such as Amazon and Google deliver more and more support channels through th…
Bridging the gap: Why regular customer surveys are key to good business
Often businesses will be chugging along, convinced they know why their customers continue to choose them over their competitors. But more of…
Your customers are changing, but are you staying the same?
In the early days of e-commerce and online shopping, businesses were asking the question: How can we make our website customer experience as…
