Strategy
SMEs advised to develop whistleblower policies to minimise risk of fines, jail time
Companies of all sizes are being urged to develop dedicated whistleblower policies or risk potential penalties in excess of $10.5 million an…
What I learnt after accidentally deleting 40,000 clients from my email database
Yesterday, I permanently deleted just under 40,000 contacts from a MailChimp audience.
Accidentally. But permanently.
In more than 12 …
Inventing with integrity: Why red tape doesn’t stifle innovation
Necessity is the mother of invention. It’s what drives entrepreneurs, business leaders and employees to collaborate, innovate and create g…
How to write the perfect value proposition
The famous 10,000-hour rule explains that mastering a skill means practising it for 10,000 hours. According to this theory, there is no such…
How small brands can take down a Goliath
In the biblical story of David versus Goliath, David the shepherd takes down the mighty giant warrior Goliath with a single sling of a stone…
Danger, danger: The long-term risk of having one mammoth client
When you own businesses, you wonder about how other people’s businesses are actually doing. You’re cheering them on to succeed, but ther…
‘Our business grew 1500% overnight’: How Shark Tank saved this business from failure
Like many others in the business community, last week I was saddened to learn Channel 10’s Shark Tank has been put on hold indefinitely.
…
It’s easy to associate failure with a lack of growth, but too much growth is equally dangerous
When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure.
Sure, you …
CX versus UX: What’s the difference, and why does it matter?
Let’s get one thing straight, customer experience and user experience are not the same thing. As a strategist, I quickly noticed some pret…
Why philanthropy should be part of every business plan
Philanthropy is essential in a modern society and it is very important for all businesses to contribute where they can. Yet, in Australia, m…
