Strategy
Buzinga to Appster: An insider’s theory on why the app giants keep falling
In the last two years, two of the Australian app development industry’s biggest players have collapsed into liquidation, leaving customers…
Four simple things you can do to protect your business against cyber threats
In recent years, small and medium businesses (SMBs) have increasingly become the focus of cyber attacks. Over 53% of businesses across the w…
Your customers are killing your business, here’s how to sack them
In the early days of starting up my company Smart Books Online (SBO), I had no idea what I was doing.
Ok, I knew how to do the technical…
Avoiding the price trap: How to keep discounting to a minimum
If there’s one thing to know about your business model, it’s how to recognise whether or not your business strategy has you caught in the …
The science of menu design
Attempts to influence are all around us. Take your local café or restaurant, for example. They need to get customers to order high margin f…
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation
We live in a dynamic and complicated world where consumers have more choice at their fingertips than ever before and the ability to stand ou…
Five steps to get a sustainable competitive advantage
Today’s business environment is very competitive. It’s now a lot easier and cheaper to start a business, particularly with technology en…
Aldi and Bunnings still the most trusted brands in Australia despite sausage sizzle stuff-up
Despite outraging Australians with a controversial new onions-before-snags policy for its iconic sausage sizzles, hardware giant Bunnings ha…
Three essentials for family business resilience, that all founders can learn from
Family-owned and managed businesses are known for their resilience and their ability to weather tough economic periods and changing business…
How much is your customer-centric mantra costing you?
If you are a B2B supplier who is committed to honouring contractual relationships with your clients, you are probably being asked to continu…
