Strategy
The Zorro technique: How to sway someone to change their opinion to align with yours
Most of the techniques I talk about deal with subconscious influences on behaviour — how the time of day impacts who gets out of jail or …
Seven things you need to know to master the craft of selling
We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions.
Sellin…
How to create 90-day financial goals — and actually reach them
Most business owners have an idea of their financial goals, but generally speaking, the goals remain in their heads. They would probably lik…
Cash in or kick back: When should business owners think about selling their business?
While some business owners might be reluctant to admit it, there’s a question always lurking in the back of their minds: when should I sel…
It’s the organisation, stupid
The organisation and the brand are related, but they are different. You may think I’m splitting hairs, after all, using ‘brand’ as a de f…
The birdbath principle: Attracting customers by reducing fear
If you’ve noticed customers baulking at the entrance to your store, abandoning your online process, or avoiding contract discussions, it c…
Ten lessons from a 28-year-old founder who started three businesses and sold two, all while maintaining a full-time job
Ronan Bray is the founder of Bray Marketing, but the serial entrepreneur has started many businesses over his life. Here are 10 lessons and …
Why more Australian businesses should be using an advisory board
Boards and their directors have been under the microscope in the past few months as the financial services royal commission uncovers some al…
‘Social selling’: Why personal branding is a priceless asset to any business
As technology and the internet have evolved, our ability to access to information has also vastly grown. Never before has it been so easy to…
Environmental primes: Why traffic noise increased car insurance payments by 11%
That background hum your customer hears may be impacting whether they buy from you.
New research investigating the impact of background …
