Our best behavioural economics articles from 2017

Bri Williams /

Here’s a recap of all the behavioural economics articles from 2017 so you have an easy, one-stop-shop reference. Seeing all the articles together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.

Establishing a behavioural economics function in your business

Tools and behaviour change

Customer insights

Product development

Customer engagement

Pricing and payment

Customer experience

Habits and personal effectiveness

Thank you for your interest in the application of behavioural science to everyday business and personal issues, and I look forward to sharing more with you in 2018.

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Bri Williams

Bri Williams is a leading behavioural specialist who deletes all buying hesitation and maximises every dollar of your marketing spend by applying behavioural economics to the patterns of buying behaviour. She also maximises personal effectiveness by helping people take control of their habits. More at

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