Strategy
“River of marketing gold”: How social media groups can bolster engagement
In just the past fortnight, I’ve been lucky enough to mine two wonderful success stories out of the marketing treasure trove that is socia…
Behavioural economics and segmentation — do we need both?
Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation.
Think of it th…
Naomi Simson: How I learnt to say ‘no’, enough is enough, and walk away from Wrapped.com
Last week I was interviewed about the finale of Shark Tank season four and the journalist said: “Tell me about one of your failures”. He…
Staying competitive in the digital world: Is it time to disrupt?
For legacy companies caught up in the ongoing digitisation that is sweeping industry, it can be a matter of quickly taking action or falling…
Use a project mindset to create a bridge between your business and its people
In today’s constantly shifting business landscape, the thriving organisations will be those that are nimble enough to adapt at the pace of…
How a meal delivery service increased sales by 77% with one small pricing change
A meal delivery service in the US was able to increase sales by 77%. How? By changing the pricing model.
Periodic versus aggregate pricing
…
When to apply behavioural economics solutions to your business
“When would I use behavioural economics in my business?” This is one of the questions I get most often.
In my experience there are typ…
Five of the most embarrassing future predictions of the 20th century
Legendary film producer Samuel Goldwyn once said, “Only a fool would make predictions — especially about the future”.
To Goldwyn’s po…
Swiping right on product orientation
In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…
Can your brand withstand a punch in the mouth?
While listening to the Reboot podcast, I heard a super definition of resilience. Jerry Colonna described it as “the capacity to recover wh…
