Strategy
Strategy
Bridging the gap: Why regular customer surveys are key to good business
We need to be providing customers with a forum to receive this feedback. We need to be facilitating regular customer surveys.
Strategy
Your customers are changing, but are you staying the same?
To stay ahead of the retail game, invest in your future customer’s journey, and you’ll be investing in your future as well.
Strategy
SMEs advised to develop whistleblower policies to minimise risk of fines, jail time
SMEs have been warned to prepare for tough changes to whistleblower protection laws to minimise the risk they could face hefty fines or jail.
Strategy
Inventing with integrity: Why red tape doesn’t stifle innovation
Red tape doesn't stifle innovation, it supports inventing with integrity and boosts consumer confidence in new, emerging products, writes Kristy Chong.
Startup Advice, Strategy
How to write the perfect value proposition
It takes effort to find the precise words to describe your product or company's value in a way that resonates with your target audience.
Startup Advice, Strategy
How small brands can take down a Goliath
Big brands often exist to solve outdated consumer needs and pain points. The key to disruption is exploiting these vulnerabilities.
Strategy
Danger, danger: The long-term risk of having one mammoth client
There’s a situation that always makes me fear another business is in mortal danger. I like to call it ‘one big client syndrome’.
Strategy
‘Our business grew 1500% overnight’: How Shark Tank saved this business from failure
Despite our full belief in the product, and the blood, sweat and tears we invested into getting it off the ground, the business was going nowhere.
Strategy
It’s easy to associate failure with a lack of growth, but too much growth is equally dangerous
When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure.
Startup Advice, Strategy
