Strategy
How collaboration can take your business to the next level
Collaboration is all about harnessing the collective genius from specialists in their areas. It gives you the opportunity to achieve at the …
Should your business use Afterpay? All the pros and cons explained
It is well known within my circle of friends and peers that I am not a fan of Afterpay.
My personal reasons are best saved for a separate b…
Five options for your Christmas out-of-office message you probably shouldn’t use
Come Christmas time, there’s nothing quite like tidying up your desk, shamefully closing your 50 Chrome tabs, and switching on your out-of-o…
Buzinga to Appster: An insider’s theory on why the app giants keep falling
In the last two years, two of the Australian app development industry’s biggest players have collapsed into liquidation, leaving customers…
Four simple things you can do to protect your business against cyber threats
In recent years, small and medium businesses (SMBs) have increasingly become the focus of cyber attacks. Over 53% of businesses across the w…
Your customers are killing your business, here’s how to sack them
In the early days of starting up my company Smart Books Online (SBO), I had no idea what I was doing.
Ok, I knew how to do the technical…
Avoiding the price trap: How to keep discounting to a minimum
If there’s one thing to know about your business model, it’s how to recognise whether or not your business strategy has you caught in the …
The science of menu design
Attempts to influence are all around us. Take your local café or restaurant, for example. They need to get customers to order high margin f…
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation
We live in a dynamic and complicated world where consumers have more choice at their fingertips than ever before and the ability to stand ou…
Five steps to get a sustainable competitive advantage
Today’s business environment is very competitive. It’s now a lot easier and cheaper to start a business, particularly with technology en…
