Strategy
Fighting your Goliath: Five lessons from the Art of War that will help you battle the big guys
Author Becky Sheetz-Runkle has always sympathised with the plight of the little guy. As a small-statured but technically-gifted young martia…
Australia ranked second best place to be a female entrepreneur
Australia is the second best place in the world to be a female entrepreneur, according to international rankings released this week. The Gen…
Attacks on Quickflix not credible, says co-founder
A group representing around 7% of Quickflix’s shareholders have compelled the company’s directors to call an extraordinary general meeti…
10 key tips for surviving as a female entrepreneur
After one week, Rebecca Field walked out of what she thought was her dream job. Just 24 at the time, she had an inkling of an idea to start …
Four key tips for running a successful social enterprise
If you’ve wiped your bum on Who gives a Crap toilet paper, serviced your bike with Good Cycles or drank a glass of Kooks Wine, you’ve su…
Build your brand with video marketing
It was back in 2009, when Dr James McQuivey from Forrester Research claimed that a one-minute video is worth 1.8 million words, and it’s…
Is Qantas so broken it can’t afford to sack the unwanted?
The downside of downsizing is gripping Qantas. The intrinsic value of the enterprise is being run down by its dropping of under utilized p…
How to write a business plan that works
When Raegan Moya-Jones first came up with the idea for her $46 million baby clothing company, Aden + Anais, she didn’t have a business pla…
Want a marketing boost? Take a ‘selfie’ of your business
We’ve all done it – some more than others. I try to resist as it does feel a touch narcissistic, but I succumb from time to time. Just y…
Why you must secure your social media assets
Even if your organisation is not ready to ‘go social’, there are three critical reasons why you should secure your name and your busines…
