Building a community takes work. Source: Unsplash/stevenlasry

Leadership
Melinda Oliver

The ultimate resilience resource, part four: community

Authors
Melinda Oliver
Strategy
7 minute Read

Resilience is one of the key business buzzwords to arise from the COVID-19 pandemic, but it has always been essential to survival. Being a resilient business is about being able to adapt rapidly to changing environments. It’s having resilient systems and processes, which in turn help the business to continue operating smoothly in the face of a disruptive event.

In this four-part SmartCompany Plus series, we dive into four key pillars of resilience, including adaptabilitydigital agility, and people, unpacking what resilience looks like in these areas, and how they can help your business stand up to the toughest of tests.

Part four is all about community.


When growing a small-to-medium enterprise (SME), it’s natural to focus all of your energy on building up customers. However, an even better approach is to focus on building a ‘community’, which can include your current customers, along with potential customers, and other supporters who want your business to succeed. This community might exist in ‘real life’ in your local area, or digitally via your social media channels with people from all over the world. 

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