Strategy

Tennis prowess and business success: Five players who started their own businesses

Yolanda Redrup /

The weather has cooled, but the action on the court is heating up as the Australian Open quarter finals commence. These athletes are hot shots on the court, but some are also trying their hand at business.

With players earning millions of dollars in endorsement deals, it’s no surprise some have gone a step further and started their own business. Whether it’s lollies, management services or fashion, the tennis elite are able to make plays both on and off the court – although not all of them work out.

Here are five players trying their hand at business.

Maria Sharapova

Known for her tennis prowess, striking appearance and on-court shrieks, Maria Sharapova has created a lolly business called Sugarpova.

According to Forbes,Sharapova is the world’s highest paid female athlete, earning $US27.9 million from her tennis career and endorsements alone.

Sales for the range of sweets, launched last year, are expected to treble this year.

In 2012, Sharapova spent $700,000 of her own money starting the business and in 2013 this resulted in $6 million of sales with 1.3 million bags of lollies distributed across 25 countries.

By all measures this is phenomenal growth. The brand attracted an onslaught of attention last year when Sharapova considered a temporary legal change of her own name to Maria Sugarpova to boost publicity of the brand.

The Williams sisters

Another superstar in women’s tennis, Serena Williams, also has two clothing lines and recently became an ambassador for Australian underwear brand Berlei.

Her own line clothing brand is called Aneres. The online retailer’s website is currently under construction and, in August last year, Williams was looking for investors in the company.

On top of Aneres, Williams has a line of handbags and jewellery which is sold through the Home Shopping Network.

William’s sister, Venus, also has her own clothing brand selling sportswear.

Also a professional tennis player, Venus Williams has a fashion degree and started the brand EleVen, with the motto “look good and play well”.

Lleyton Hewitt

Aussie tennis star Lleyton Hewitt and wife Bec Cartwright are part owners of an Australian online auctioning business called eSwap.

On the Hewitt’s website eSwap is still listed as one of Hewitt’s corporate partners. However, there are no signs the business is still trading.

The eswap.com.au website is no longer functioning and reports emerged in 2010 of the business making huge losses.

The Herald Sunreported in January 2010 Hewitt’s company had run up losses of more than $440,000 and had an income of just $2037.89.

In a company report, it said the company’s limited income had been because it was offering “free basic listings and free store listings to entice regular users to the site”.

Andy Murray

Last year Scottish tennis star Andy Murray launched management company 77 with entrepreneur and high-profile manager Simon Fuller.

The name of the London-based company was inspired by the 77-year wait for a British men’s singles champion at Wimbledon.

The company manages the interests of Murray and his younger brother Jamie on and off court, with the aim of the new venture to broaden Murray’s business opportunities.

Fuller is credited with building the profile of soccer legend David Beckham through a similar arrangement.

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