Ebook: How to take your business to the next level

Sponsored by Citrix

In this business resource, brought to you by Citrix, you’ll discover:

  • How to inspire collaboration with employees and customers;
  • How to develop occupational, situational, divisional and institutional awesome;
  • The crucial components of HR;
  • Anecdotes: How FedEx recovered from an ugly viral video;
  • How to appease angry social media users, and more.
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4 Ways to Take Your Company from ‘Good’ to ‘Awesome’

Many small businesses see companies doing good work around them, but this doesn’t always motivate and inspire. It can be intimidating if you don’t feel you have the budget or resources, are time-poor or have little customer engagement.

This brief by Scott Stratten, author and president of UnMarketing, shares key advice and stories to help you overcome these hurdles so you can find your own unique brand and voice, and transform your business.

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