THE NEWS WRAP: Automated copy startup Persado raises $US21 million

Persado, a startup developing software that replaces copywriters with computers, has raised $US21 million ($A26m), the Wall Street Journal reports.


The Series B round was led by StarVest Partners and includes Citi Ventures and American Express Ventures, along with current investor Bain Capital Ventures.


The startup, which was founded in New York in 2012, specialises in creating automated messages that try to persuade people to take action, the types of messages that traditionally have been written by copywriters.


Braintree opens up bitcoin to its merchants

Braintree has announced the broad availability of its bitcoin payments product, Pando Daily reports.


In September, Braintree announced it would be partnering with Coinbase to facilitate bitcoin payments. However, initially it limited the use of the service to digital goods transactions, like media, software and in-app purchases.


Today’s update means that any merchant that uses Braintree for credit card payments can accept bitcoin.


Button raises $12 million


New York City-based Button has raised $12 million in Series A investment less than a year after launch, Re/code reports.


The startup is working with deep linking technology that allows apps to talk to each other so users can tap from inside one app to access a specific point inside another app.

StartupSmart on Facebook, Twitter, and LinkedIn.

You can help keep SmartCompany free for everyone to read

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany Supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

And it’s not all one-way traffic either. SmartCompany Super Supporters get to dial into our monthly editor’s meeting and attend a monthly, invite-only webinar with a big-name entrepreneur.