Starting up in an industry that’s completely new to you is possible, but it does pose some serious challenges when it comes to sales.
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Learning the sales language of a new sector is something that Nuvo Solutions Group, now a $35 million turnover tech business, had to learn the hard way.
Today, company co-founder Lior Rauchberger explains how start-ups can jump into the deep end of a new industry and sell a complicated concept to a sceptical audience.
Oliver Milman, editor