Friday 11 March

Starting up in an industry that’s completely new to you is possible, but it does pose some serious challenges when it comes to sales.

Learning the sales language of a new sector is something that Nuvo Solutions Group, now a $35 million turnover tech business, had to learn the hard way.

Today, company co-founder Lior Rauchberger explains how start-ups can jump into the deep end of a new industry and sell a complicated concept to a sceptical audience.

Elsewhere, mentor Colin Benjamin looks into his crystal ball for a business unsure of where consumer trends are heading and Ms Manners helps you pick a restaurant for that crucial meeting. 

Oliver Milman, editor