It’s easy to forget that Spotify was launched just four years ago. In that time, it has become a global player in online music streaming, building itself an enviable business model that now spans from Sweden to Sydney.
Spotify’s story isn’t one of luck – it carefully positioned itself within a niche and through its marketing, freemium model and partnerships, maximised its growth.
Today, we speak to Kate Vale, the head of Spotify’s new Australian operation, to discover the five secrets behind the business’ success.
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