With Christmas looming, StartupSmart has decided to look beyond the festivities and focus on how to build a better business in the New Year.
Today, we kick off our ‘How to do it in 2011’ series, where we will provide advice in key areas including hiring, finance, sales and growth.
First up is serial entrepreneur Philip Weinman, who explains how you can thoroughly test your start-up idea ahead of a 2011 launch. He also has some sharp words for those planning to procrastinate rather than take the plunge.
Oliver Milman, editor