Friday 18 February

Oliver Milman


Today on StartupSmart, we look at how you go about building your business’ brand from day one.

The task of challenging established, well-known rivals may appear daunting, but smart start-ups are able to create excellent brands that they then embody. We explain how this is done – and it isn’t just by coming up with a flashy logo.

Meanwhile, mentor Vicki Crowe outlines how you can lure staff with the promise of extra time off and Ms Manners gets serious over salad.

Have you entered the 2011 StartupSmart Awards yet? If not, the deadline is looming. The winners will receive prizes, editorial coverage and mentorship. To enter, click here


Oliver Milman, editor


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