The hopeful email blast to a group of people you hope may buy from you is rapidly becoming an outmoded marketing method, a report out this week showed.
Increasingly, online marketing is precisely targeted and is smartphone-friendly. But there are still major gaps in digital knowledge among Australian businesses.
Today, we pick out the five major trends shaping online marketing in Australia, in infographic form.
There’s also news of fresh funding for four NSW ventures and mentor Scott Robinson weighs up whether you should be paying for your spot on Google.