Today on StartupSmart, we explain why customer focus isn’t just about defining your ideal consumers and obsessively targeting them.
As business advisory guru Marc Peskett explains, customers look for products and services that fulfill “jobs” in their lives. What demographic they are and why they choose your products is secondary to this.
Today, Peskett gives his five top tips on how your business can focus on the tasks customers need to fulfill – whether that’s putting up a shelf or looking better – in their lives.
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Finally, do you need help cashing in on the one bright spot in the retail landscape – online sales?