Friday 26 October

As a start-up, it’s unlikely that any sort of public relations stuff-up will receive as much coverage as Google’s widely-covered error last week.

The search giant made a horribly botched job of releasing its rather disappointing financial results, proving once again that even the big guns can’t spend their way out of public embarrassment.

Today, PR consultant Jules Brooke outlines the five most common PR blunders that every start-up needs to watch out for.

We’ve also got details on the Tech 23 winners and look at the app development opportunities thrown up by the new iPad mini.


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