Friday 3 August

Increasingly, the Olympic Games is becoming a jamboree of business innovation as well as athletic endeavour.


Sponsors pay large amounts for epic advertising campaigns while attempting to grasp at a mushrooming social media community.

But it’s perhaps the activity around the edges that is most impressive. Businesses barred from mentioning the Olympics in their advertising have come up with several eye-catching campaigns, dubbed ‘ambush marketing.’

Today, we pick out five of the best to emerge during London 2012. Each should provide food for thought on how your start-up can cash in without falling foul of the brand police.

Elsewhere, lawyer Craig Yeung explains how to protect yourself with a supplier contract and we have news of a star-studded new venture capital fund for Australian start-ups.


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.