Today on StartupSmart, we look at how you can be a little smarter about online video than merely using it to throw together a straight-up advert for your business.
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Figures released by YouTube this week show an interesting shift in what consumers are watching, with a growing emphasis on ‘how to’ videos rather than traditional marketing messages.
Today, we look at 10 businesses utilising online video in an effective manner, picking out a lesson from each.
Elsewhere, home-based entrepreneur Cas McCullough has some tips on how to pick the right venture for your circumstances and mentor Paul Page weighs up the pros and cons of joining a start-up incubator.
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