Today on StartupSmart, we look at how you can be a little smarter about online video than merely using it to throw together a straight-up advert for your business.
Figures released by YouTube this week show an interesting shift in what consumers are watching, with a growing emphasis on ‘how to’ videos rather than traditional marketing messages.
Today, we look at 10 businesses utilising online video in an effective manner, picking out a lesson from each.
Elsewhere, home-based entrepreneur Cas McCullough has some tips on how to pick the right venture for your circumstances and mentor Paul Page weighs up the pros and cons of joining a start-up incubator.
Finally, do you fancy being in the running to win an iPad? If so, simply complete our StartupSmart reader survey.
It won’t take up much of your time and will help us provide an even better news and advice resource for your start-up business. To complete the survey, click here.
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