It can be tempting to chase new customers rather than nurture existing ones, particularly when so much weight is placed on user numbers.
But as we all know, it costs a lot more to generate a new customer than maintain an existing one. So when you’re cash-strapped, retaining your customer base is one of the best ways to grow your start-up.
With that in mind, Nina Hendy has outlined how to keep your customers coming back for more.
StartupSmart will also unveil a new design next week, so make sure you visit the website to check it out and tell us what you think.