Monday 1 October
Sunday, September 30, 2012/
Customer focus is imperative for every start-up, but what happens when this ideal conflicts with the desire to boost the bottom line as quickly as possible?
NSW business Letterbox Deals found itself in a sticky situation when, in a bid to keep its costs down, it deployed a model that did very little for the advertisers that it sought to keep happy.
Co-founder Jamie Bakewell says the mistake required the business to absorb a “massive cost increase to retain integrity… It was a short-term pain for a long-term gain.” Today, Bakewell explains what he learned from the situation.
How long will it be until the lumbering retail giants wake up to online, putting the squeeze on more nimble start-ups? eCommerce entrepreneur Dean Ramler gives his view.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief