Monday 1 October
Sunday, September 30, 2012/
Customer focus is imperative for every start-up, but what happens when this ideal conflicts with the desire to boost the bottom line as quickly as possible?
NSW business Letterbox Deals found itself in a sticky situation when, in a bid to keep its costs down, it deployed a model that did very little for the advertisers that it sought to keep happy.
Co-founder Jamie Bakewell says the mistake required the business to absorb a “massive cost increase to retain integrity… It was a short-term pain for a long-term gain.” Today, Bakewell explains what he learned from the situation.
How long will it be until the lumbering retail giants wake up to online, putting the squeeze on more nimble start-ups? eCommerce entrepreneur Dean Ramler gives his view.
Accounting software does not underpay staff — humans do Stacey Price Healthy Business Finances founder
Google has updated its search algorithm: Say hello to BERT Lucas Bikowski SEO Shark managing director
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
You are not your job: Four work-life balance tips to ease you into Christmas Jackie Rahilly Appoint co-founder
Ignoring your ‘obnoxious roommate’: What this founder learnt when she met Arianna Huffington Michelle Gallaher ShareRoot CEO