Monday 11 April

Oliver Milman

 

Last week was a big one for online retail. Not only did Harvey Norman belatedly enter the sector with a daily deals site, we learned that three quarters of SME retailers are losing at least $50,000 a year in sales to overseas websites.

Today, we take a look at why overseas sites are so alluring for Australian shoppers and provide 10 essential tips to help your site compete in the global marketplace.

Elsewhere, dealing with your competition is also top of mind for mentor Adam Ferrier, who ponders the merits of launching an ad campaign directed at a rip-off rival.. 

 

Oliver Milman, editor

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