Monday 11 February

Social media is not only a great way to interact with customers but also, as one start-up discovered, a way to unearth new business opportunities.

Recycling Solutions, which won the Best Green Start-up at last year’s StartupSmart Awards, managed to strike up relationships with distributors in places such as Israel and South America, just from posting a YouTube video.

Today, the business’ founder, John Cross, explains the strategy used to go global.

Elsewhere, mentor Franz Madlener outlines how to give investors the information they need, without giving away too much, while Alan Hargreaves returns with a recommended business book for you to get stuck into.


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