Monday 12 December

Oliver MilmanToday on StartupSmart, we look at how taking on established players in your market requires a very specific focus on your target customer.

Uri Maimon, founder of Nominal Accounting Software, thought it would be easy to rival the likes of MYOB and QuickBooks by offering a quality product at a better price point.

But, as he found out, unless you actually think like your customer and offer them a service they urgently need, you will find that your start-up is bypassed. Today, he explains how he found his niche market.

Elsewhere, mentor Craig Hodges outlines how to turn Facebook “Likes” into sales and web strategist Adam Franklin tackles the thorny issue of whether businesses should ban social media in the workplace.

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