Monday 12 November

Starting up a second time around should, in theory, be made easier by the lessons learned from your first foray into business.

However, as lingerie retailer Chanel Costabir discovered, bringing the same set of assumptions into the second business can seriously undermine it.

Today, Costabir explains how she had to go back to the drawing board with Sheer Novice to ensure she appealed to a new target market.

We’ve also got news of an app created by a Melbourne duo that’s had a $1 million investment pay day and tech expert Simon Foster outlines the potential dangers of storing your data in the cloud.


Notify of
Inline Feedbacks
View all comments