Today on StartupSmart, we outline why all the links in your supply chain need to be working, not just the product itself.
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SanCerre founder Sarah Wilkinson created a desirable range of jewellery, but had no idea how to pick the right retail partner for her products.
It was only when the retailers started to close down that she realised where she had gone wrong. Today, she explains how she managed to get back on track and find a retailer that dovetailed properly with her brand.