Monday 15 August

Oliver MilmanToday on StartupSmart, we look at what you should do if the very basis for your business turns out to be flawed.

As OurPatch founders Simon van Wyk and Patrick Cusack found out, building a venture upon a barely-research concept can backfire badly.

Fortunately, they were able to rebuild the start-up from scratch and now have a successful business. They explain how they did it.

Elsewhere, we reveal Masterchef judge George Calombaris’ ambitious new venture and mentor Dean Ramler examines how to appeal to discount-hungry consumers.

Finally,we had a very strong response to our giveaway of Merrill Pereyra’s book Expand Your Brand on Friday. The lucky 25 winners will be recieving their books shortly.


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