Rapidly emerging sectors can provide start-ups with opportunities, but they can also become quickly saturated by companies with very similar offerings.
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In Australia, a plethora of businesses have sprung up in the hope of replicating the success of GroupOn, the US-based group buying website. The market is growing at breakneck speed and doesn’t look like slowing down any time soon.
Today, we explore whether the group buying industry has become over-populated or whether smart start-ups can still exploit this booming niche by offering something a little different.
Oliver Milman, editor