Today on StartupSmart, we look at why having a strategy when selling online is imperative, even if your products are flying out of the storeroom.
Pierre Boutros, founder of online consumer technology retailer Millennius, started the business in his parents’ garage with $100 in the bank.
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After enjoying a strong start to his eBay-based selling career, Boutros thought he couldn’t fail by rapidly expanding his offering to other areas, only to run into serious problems.
Boutros gives his top tips on how to grow your business sustainably by putting an online sales strategy in place from day one.
Elsewhere, social media guru Craig Hodges explains how to become an industry big shot on Twitter and there’s news of an exciting new start-up fund, just over the ditch.