Today on StartupSmart, we outline why it’s important that every new business even the most humble one-person operation, has a growth strategy in place.
Nathan Ruff thought that he had the ideal lifestyle in the bag when he launched his business Urban Geek Media, happily passing up the opportunity to exploit the many growth opportunities that came his way.
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Unfortunately, this approach severely hampered his enterprise and required a radical rethink, which resulted in Ruff building a successful business with 11 staff. Today, he explains how he changed tack to embrace, rather than shun, chances to expand.