Today on StartupSmart, we highlight the dangers of straying too far from your target market.
As a start-up, it’s tempting to accept any paying customer that comes your way. However, as entrepreneur Louise Roberts found out, this can have a damaging long-term impact on your business.
After realising that her venture, Sphere Public Relations, was deviating from its niche, Roberts managed to turn things around. Today, she explains how she did it.
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