Monday 30 April
Sunday, April 29, 2012/
Today on StartupSmart, we highlight the dangers of straying too far from your target market.
As a start-up, it’s tempting to accept any paying customer that comes your way. However, as entrepreneur Louise Roberts found out, this can have a damaging long-term impact on your business.
After realising that her venture, Sphere Public Relations, was deviating from its niche, Roberts managed to turn things around. Today, she explains how she did it.
Finally, do you fancy being in the running to win an iPad? If so, simply complete our StartupSmart reader survey.
It won’t take up much of your time and will help us provide an even better news and advice resource for your start-up business. To complete the survey, click here.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
The 10 most unemployable job titles on LinkedIn Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief