Monday 5 September
/ Sunday, September 4, 2011
Today on StartupSmart, we demonstrate why gaining an online presence doesn’t start and end with building a website.
As brotherly duo Matt and Richard Burgess found out, starting up a business in the competitive financial services sector can render you near-invisible on search engines.
The 360 Financial Services founders had several SEO mishaps before they struck gold. Make sure you read their account to see how you can get it right the first time.
Elsewhere, Dean Ramler explains how to build consumer trust in your website and we reveal the latest promising recipients of government start-up funding.
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Experts
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Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
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An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
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Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
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Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
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How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
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Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief
