Monday 6 February

Oliver MilmanToday on StartupSmart, we look at what happens when your business builds a product, only to find that it is flawed after its completion.

 

Dave Aicken, founder of marketing firm Centryc Solutions, attempted to shake up the customer rewards market by launching a new type of loyalty card.

However, his focus and support was far too narrow, resulting in a product that fell short of the mark. Today, he explains what he learnt from the experience.

Elsewhere, ad agency head honcho Adam Ferrier has some tips on how to put together your marketing plan and we have news of further expansion in the start-up incubator market.

Finally, how strong is your cashflow? StartupSmart and ANZ have devised this diagnostic, rounded off with invaluable tips, to test how your cashflow processes stack up.

You can help keep SmartCompany free for everyone to read

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany Supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

And it’s not all one-way traffic either. SmartCompany Super Supporters get to dial into our monthly editor’s meeting and attend a monthly, invite-only webinar with a big-name entrepreneur.