Monday 6 February
Sunday, February 5, 2012/
Today on StartupSmart, we look at what happens when your business builds a product, only to find that it is flawed after its completion.
Dave Aicken, founder of marketing firm Centryc Solutions, attempted to shake up the customer rewards market by launching a new type of loyalty card.
However, his focus and support was far too narrow, resulting in a product that fell short of the mark. Today, he explains what he learnt from the experience.
Finally, how strong is your cashflow? StartupSmart and ANZ have devised this diagnostic, rounded off with invaluable tips, to test how your cashflow processes stack up.
The art of business drinking: How to make deals, networks and friends Ian Whitworth Scene Change co-founder
Bridging the gap: Why regular customer surveys are key to good business Sonia Majkic 3 Phase Marketing co-founder
Six reasons every workplace should have a resident dog Michael Tiyce Tiyce & Lawyers principal
How we created an engaging online course with a 91% completion rate Emma Green Your CEO Mentor co-founder
Five things to consider before you launch a family business Monique Bolland Nuzest co-founder
Why Australian businesses are the new owned media moguls Jonathan Hopkins Marketing