Monday 6 February
Sunday, February 5, 2012/
Today on StartupSmart, we look at what happens when your business builds a product, only to find that it is flawed after its completion.
Dave Aicken, founder of marketing firm Centryc Solutions, attempted to shake up the customer rewards market by launching a new type of loyalty card.
However, his focus and support was far too narrow, resulting in a product that fell short of the mark. Today, he explains what he learnt from the experience.
Finally, how strong is your cashflow? StartupSmart and ANZ have devised this diagnostic, rounded off with invaluable tips, to test how your cashflow processes stack up.
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Four stupid business decisions that burnt through $1 million Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder