Monday 6 February
Sunday, February 5, 2012/
Today on StartupSmart, we look at what happens when your business builds a product, only to find that it is flawed after its completion.
Dave Aicken, founder of marketing firm Centryc Solutions, attempted to shake up the customer rewards market by launching a new type of loyalty card.
However, his focus and support was far too narrow, resulting in a product that fell short of the mark. Today, he explains what he learnt from the experience.
Finally, how strong is your cashflow? StartupSmart and ANZ have devised this diagnostic, rounded off with invaluable tips, to test how your cashflow processes stack up.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief