Today on StartupSmart, we look at how tough market conditions can provide a business with the ideal opportunity to diversify.
Entrepreneurial duo Jules Brooke and Simone Heydon founded a publicity agency, Handle Communications, only to hit rocky times when the GFC saw clients pull back their spending.
Their response was to launch Handle Your Own PR, a DIY publicity business for small businesses and individuals.
However, they initially misjudged several elements of this spin-off before putting things right. Today, they explain what they learned from the experience.