Monday 2 July
Monday, July 2, 2012/
Today on StartupSmart, we look at how tough market conditions can provide a business with the ideal opportunity to diversify.
Entrepreneurial duo Jules Brooke and Simone Heydon founded a publicity agency, Handle Communications, only to hit rocky times when the GFC saw clients pull back their spending.
Their response was to launch Handle Your Own PR, a DIY publicity business for small businesses and individuals.
However, they initially misjudged several elements of this spin-off before putting things right. Today, they explain what they learned from the experience.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
The 10 most unemployable job titles on LinkedIn Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief