Today on StartupSmart, we explain what the escalating global financial market crisis means for your start-up and how you should respond to the turmoil.
We also look at how you can recover if a potentially business-threatening mistake hits you in your formative start-up days.
The founders of RY Hair & Beauty thought that their business could be sunk after it mistakenly sent a $5 voucher to every customer.
But the duo managed to turn what could have been a revenue-crushing error into a marketing boon. Today, they explain how they did it.