Not so long ago, a listing in the Yellow Pages was the most effective way for customers to locate small businesses.
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Needless to say, things have changed quite dramatically. It’s now not only required for start-ups to have a web presence but also, increasingly, to take advantage of the deluge of location-based apps, such as Foursquare or Facebook Place, the latest entrant to the market.
Today, we look at how start-ups can exploit the emerging location-based app market and make up ground on their larger rivals.
Oliver Milman, editor