Thursday 15 November

When starting up, did you combine a bit of knowledge, a chunk of outside advice and a sprinkling of gut feel before crossing your fingers and hoping for the best?

If so, you aren’t alone, according to business advisor Marc Peskett. But it does mean that you are likely to fall victim to a number of avoidable mistakes due to complacency.

Today, Peskett outlines the 10 most common blunders, ranging from underestimating competitors to running out of cash, that start-ups can avoid with a bit more care and forethought.

Time is a commodity you may also be struggling with, so we’ve listed five great tech tools that will help you put the clock back on your side. Meanwhile, mentor Fred Schebesta explains why you should engage with people who talk about your business on blogs.

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Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

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