You’ve come up with a great start-up idea that provides you with a clear point of difference from the competition.
Good for you. But what is stopping another start-up doing the same as you, further down the track?
The challenge for every start-up is to remain relevant and innovative once the business is up and running.
As business advisor Marc Peskett explains today, adding a new product or service to your business should include much of the entrepreneurial thinking needed to start-up in the first place. He provides his top five tips on how to launch the perfect start-up sequel.
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