Many start-ups strive to be the first in their field to offer a particular service or product. But being first doesn’t necessarily guarantee success.
As business advisory expert Marc Peskett explains today, maintaining an advantage over your competitors is a key challenge for start-ups.
Crucially, your competitive edge has to be sustainable. Today, Peskett gives his five key tips on how to remain ahead of the pack.
Elsewhere, Polly McGee espouses the benefits of Facebook for mumpreneurs and we speak to the founder of band promotion start-up Posse, which has won admiration from the tech world, particularly the founder of Google Maps.