Thursday 25 August
Wednesday, August 24, 2011/
Today on StartupSmart, we look at the most important target for small businesses to hit.
It’s not profit. It’s not even sales, although this is undeniably the lifeblood of your venture. The highest priority target to hit is business value.
As business advisor Marc Peskett explains today, increasing the value of your business is the best way to create a sustainable and scalable entity. Read his top five tips to find out how you do it.
Elsewhere, we wrap up the Tech23 winners, we profile The Video Network, a promising new venture in a cutting edge industry, and mentor Gillian Franklin has some advice on how much time you should spend selling.
Finally, with StartupSmart’s one-year anniversary looming next week, we were pleased to see our content cited by climate change minister Greg Combet in a recent speech.
Bruce Billson, the shadow small business minister, has also previously provided a hat tip to us. Glad to see you’re reading, gents.
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder