Thursday 27 January

Can you sum up the proposition of your business and its competitive edge in less than 20 words? For many budding entrepreneurs, this is almost as big a challenge as setting up the business itself.
Today, we explain why a strong elevator pitch is essential if you’re to grab the interest of potential investors or partners. Several leading entrepreneurs share their secrets on how to cut the waffle and deliver a winning pitch.

Elsewhere, SEO guru Wai Hong Fong looks at whether meta keywords have any value in search rankings and Taskmaster urges you to give your customers a performance review


Oliver Milman, editor

You can help keep SmartCompany free for everyone to read

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany Supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

And it’s not all one-way traffic either. SmartCompany Super Supporters get to dial into our monthly editor’s meeting and attend a monthly, invite-only webinar with a big-name entrepreneur.