Thursday 27 January

Can you sum up the proposition of your business and its competitive edge in less than 20 words? For many budding entrepreneurs, this is almost as big a challenge as setting up the business itself.
Today, we explain why a strong elevator pitch is essential if you’re to grab the interest of potential investors or partners. Several leading entrepreneurs share their secrets on how to cut the waffle and deliver a winning pitch.

Elsewhere, SEO guru Wai Hong Fong looks at whether meta keywords have any value in search rankings and Taskmaster urges you to give your customers a performance review


Oliver Milman, editor


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