Thursday 27 January
Wednesday, January 26, 2011/
Can you sum up the proposition of your business and its competitive edge in less than 20 words? For many budding entrepreneurs, this is almost as big a challenge as setting up the business itself.
Today, we explain why a strong elevator pitch is essential if you’re to grab the interest of potential investors or partners. Several leading entrepreneurs share their secrets on how to cut the waffle and deliver a winning pitch.
Elsewhere, SEO guru Wai Hong Fong looks at whether meta keywords have any value in search rankings and Taskmaster urges you to give your customers a performance review.
Oliver Milman, editor
The art of business drinking: How to make deals, networks and friends Ian Whitworth Scene Change co-founder
Bridging the gap: Why regular customer surveys are key to good business Sonia Majkic 3 Phase Marketing co-founder
Six reasons every workplace should have a resident dog Michael Tiyce Tiyce & Lawyers principal
How we created an engaging online course with a 91% completion rate Emma Green Your CEO Mentor co-founder
Five things to consider before you launch a family business Monique Bolland Nuzest co-founder
Why Australian businesses are the new owned media moguls Jonathan Hopkins Marketing