Thursday 27 January
Wednesday, January 26, 2011/
Can you sum up the proposition of your business and its competitive edge in less than 20 words? For many budding entrepreneurs, this is almost as big a challenge as setting up the business itself.
Today, we explain why a strong elevator pitch is essential if you’re to grab the interest of potential investors or partners. Several leading entrepreneurs share their secrets on how to cut the waffle and deliver a winning pitch.
Elsewhere, SEO guru Wai Hong Fong looks at whether meta keywords have any value in search rankings and Taskmaster urges you to give your customers a performance review.
Oliver Milman, editor
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief