Thursday 27 October
Wednesday, October 26, 2011/
Today on StartupSmart, we look at how you can utilise social media in a way that is a little more sophisticated than just a blunt sales tool.
As tech entrepreneur Ruslan Kogan explains, social media is a great way to interact with your customers, but they will be quickly turned off if you simply bombard them with marketing drivel.
Your business may not be part of the Arab Spring, but you can still mobilise people to act. Read Kogan’s tips to see how.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief