Thursday 5 January

Oliver MilmanThe success of your start-up is defined by many factors, some of which are out of your control.


However, you can give yourself an improved chance of success by picking an industry that is on the up, rather than one seemingly terminal decline.

Without a good idea, differentiation and a lot of hard work, it won’t matter which sector you start-up in. But it’s a good idea to know the lay of the business land in 2012.

Today, we bring you the five sectors set to soar and the five set to plummet this year, as compiled by IBISWorld. Make sure you peruse the list before taking the plunge.

Elsewhere, Polly McGee has some emergency planning tips and we reveal the latest entrant to the start-up crowdfunding market.

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That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

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