Tuesday 10 January

Oliver MilmanToday on StartupSmart, we list the five deadly marketing sins that you should be aiming to steer clear of in 2012.

 

While social media has opened up a raft of low-cost marketing opportunities for start-ups, a number of high-profile gaffes by businesses last year demonstrate that there are plenty of pitfalls to be aware of.

We’ve spoken to the experts to outline the blunders your business will most be at risk of in the next 12 months.

Elsewhere, mentor Dean Ramler recalls how he made his first “real” sale and we profile Gamer Institute, a start-up aiming to make waves in the competitive gaming space.

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