If a customer told you that your product or service was awful, what would you do? Apologise? Consider them a one-off complainer? Ignore them because you have to tend to the next sale?
Unfortunately, start-ups often don’t know how to gather decent customer feedback nor how to deal with it.
In an age of cautious consumers and eviscerating critiques via social media, canvassing customers on their experience and acting effectively upon this information is more important than ever. Today, we explain how it’s done.
Meanwhile, if 2012-13 is to be the debut year of your new business, you may want to read the IBISWorld report below on the sectors set to fly and those set to fail in the coming 12 months.