Tuesday 12 June

Today on StartupSmart, we look at the dangers of taking on too much of a burden when you start your own business.


Kate McKibbin, founder of fashion site Drop Dead Gorgeous, possesses web development skills that proved extremely useful in cutting costs in the initial phases of her venture.

However, as McKibbin explains today, the time she spent building her website cost her in other ways, rendering her unable to work on other areas of the business. She explains how she overcame the hurdle.

Elsewhere, marketing expert Michael Halligan has some advice on whether start-ups should ever bother with an advertising agency and entrepreneur Brad Lindenberg hails the merits of starting small.


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