Tuesday 13 December

Oliver MilmanThe growing prominence of smartphones in Australians’ everyday lives presents start-ups with an opportunity that, sadly, many aren’t currently taking.

Various pieces of recent research show that while the number of consumers researching and purchasing items via a mobile is soaring, with just 8% of Australian adults without a handset, businesses have been slow to react.

So, should your start-up be building apps and mobile friendly sites to cash in on this trend? Or do you need more traditional forms of marketing? Today, we garner the opinions of the experts to provide some handy tips.

Elsewhere, new mentor Rene Sugo has some advice on how to cut your telephony costs and we have the reaction to yesterday’s federal government reshuffle, which saw Nick Sherry depart as small business minister.

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